Marketing Ads
by facastillon

Marketing

Written by Local Loyal Clients

Q: What are Campaigns?

A: Ways to promote

Campaigns

Before Creating ads you must first decide what do you want to gain from them

For example for Dentists and Dental Offices two big Key Campaigns are:

  1. Brand Awareness
    1. For Building a Following and an Audience
  2. Generating Leads
    1. Attracting Potential Patients

Knowing the Difference

Even though these two have different AD structures, both can work together and simultaneously to bring in potential patients 

  1. Brand Awareness consists of alerting the public and having them be “Aware” of the who you are and what you bring to the table
    1. Mainly used to build on a Following of Fans and An Audience
  1. Generating Leads consists of you offering the public deals and specials on your services 
    1. Mainly to try to get Patients from the Internet to “in the door”

Brand Awareness 

Builds Awareness in the Community and or on the Internet

  1. Helps Build a Fan Base 
    1. A fan base is great to create support for your efforts
  2. Creates an Audience 
    1. The bigger the audience the chance you are to showcase your work
    2. Helps create Target Audience
  3. Showcase in existing audiences
    1. You have competition and the more brand awareness the higher the chances you will be shown in your competition’s audience

Brand Awareness is mainly being Relevant. To do so you must show:

  1. Consistency
    1. Creating a routine and have follow through will help 
    2. Users need to trust your brand
  2. Quality
    1. Have pride in your work, your office and more importantly yourself
    2. Showcase your 
  3. Dependability
    1. Users need to be able to depend on you for reliable  resources 

Tips of Brand Awareness 

Brand Awareness

  1. Post Reviews
  2. Provide Testimonials 
  3. Record yourself and talk about procedures
  4. Showcase your Work
  5. Promote your Logo
  6. Be a resource of information
  7. Do an office video intro

Generating Leads 

Attracts people from the internet to your Sales Funnel to get either:

  1. Emails
    1. This helps later do email marketing
  2. Phone Calls and Phone Numbers
    1. We want it to be an easy transition for patients to find us and call us
  3. Creating an Target Audience
    1. Even if they do not give us an email or phone call, Understand they are still helping us target an audience. Google helps us track all the people looking us up

Generating Leads is about attracting the Potential Patients. To do so you must be able to:

  1. Attracts by specific want and need
    1. You want to Attract by showing you understand what they need or want
  2. Use the Target Audience 
    1. Review what appeals to masses and scale it
  3. Pop ups on Websites
    1. Pop ups are great to show off % off coupons, Offers, Updates and to collect emails
  4. Make a easy to follow Sales Funnel
    1. This helps guide the potential patients to providing their information or buying services

Tips to Generating Leads

Generating Leads is about attracting the Potential Patients

  1. Creating Offers 
  2. Attractive Headlines
  3. Create an easy to read popup that collects info
  4. Do a Referral program
  5. Mobile Friendly
  6. Do giveaways
  7. Create a good Landing page