Written by Local Loyal Clients

1Q: What Are the Methods of Advertising called?

A: Direct, Indirect and Disruptive

Running Ads are important for:

Direct Marketing Ads
1. Ads Targeted for Warm or Hot Leads:
  1. Potential Patients and Existing Patients
  2. Intended for Patients Already looking for a new Dentist and are Ready to commit
2. Examples of Direct marketing”
  1. “ Face to Face”, From Business to Patient, Email marketing, Referrals, Coupons, Discounts, Giveaways, Existing Patient Specials
3. Preferred method is Google Ads
  1. Users go to google because they are looking for the services at that particular moment
4. Placement:
  1. Directly in front of User looking for Services
  2. In Social media feeds and stories because of the User’s common interests or likes
  3. In the View of the Internet User’s Google SERP

Indirect Marketing Ads
1. Ads targeted for Mainly for Cold and or Warm leads
  1. Potential Patients and Non-Existing Patients
  2. Usually not moment “in the market” for a new Dentist but have or are thinking about it in the Near Future
2. Examples of Indirect Marketing:
  1. Friends mentioning to other friends and Family, Referral marketing, Mail coupons, Bulletin Boards, Billboards
3. Preferred method Social Media and Facebook Ads
  1. Facebook does a great in Advertising to potential users because of location, Common interests, Age and Gender
  2. Great for Brand Awareness, NP Specials
4. Placement
  1. In Social Media Feeds, Stories
  2. Certain SERPs depending on Users past History Searches, Usually off to the Side Columns

Disruptive marketing ads
1. Ads targeted for Non-Existing Patients and Random Internet Users
  1. Usually used to target internet Users and Disrupt what they are currently looking for
  2. Not used for Common Interest
2. Examples of Disruptive Marketing
  1. TV is great at this type of marketing during your daily programming they will show a commercial having nothing to do with the program, For ex. When watching Football a commercial of a Dentist comes on
3. Preferred method is Social Media Ads
  1. Great to Target people in various different fields and or topics of choice,
  2. Great to have people even think about the dentist
4. Placement
  1. in Social Media stories and feeds

Types of People:
1. Potential Patients: Are at least thinking about making an appointment but in the FAR future
2. Random Internet Users: Usually “Not at in the Market” for a dentist and might come across an Ad scrolling through their Social Media Feed
Marketing Method
1. Need to Do AD testing of Disruptive and Indirect ads to Narrow down a target to convert to a higher Tier
2. Hard to attract but not impossible, any % is a great %, Usually come from Social Media Ads
3. Mainly great to attract with Facts and Funny videos

Types of People
1. Potential Patients: Usually in the Market for a new dentist but are shopping around and or thinking about making an appointment in the near Future. Great for Friends and Family of existing patients
2. Other Patients: Usually patients thinking about leaving their office. Or People just wanting a Cleaning and have no Chief Complaint:
Method of Marketing:
1. Direct and Indirect Ads: Referral Cards, email marketing, Coupons, and Special Offers
2. Higher % from Social Media Ads and will convert but just need little more from you,
3. These Patients tend to want to go in but will do more research on dentists.
4. It’s Great to showcase Reviews, provide Interviews of YOU and Testimonials of Patients

Types of People
1. Potential Patients: Usually in the Market for a new dentist and are shopping around to make an appointment today. Also Great for Friends and Family of existing patients
2. Other Patients: Usually are patients leaving other offices, Patients with pain or a Chief Complaints.
Method of Marketing:
1. Direct and Indirect Ads: Email Marketing, Referral Marketing, Coupons, Special offers, Mail ins,
2. Higher % come from Google Ads to convert
3. These Patients tend to do research or have done research of their fair share of dentists.
4. It’s Great to showcase Resources, Information of Procedures with Post OP instructions and Reviews