Competition

Written by Local Loyal Clients

Competition is NOT BAD
If you KNOW how to USE it

Competition is the Least of your worries

When You have Good Product and Good Service 

Best Strategy for Competition is to be You and Provide Help
You Must Always look at the Positives

Pros to Competition:

1. Competition leads to innovation
   1. Having Competition will only give head way to Think of new and Exciting ways to Innovate your Office 
2. Competition improves customer service and helps to Retain loyal Patients.
   1. Improving Customer Care will only help retention and Referrals
   2. Also Allows for more Reviews
3. Competition forces you to focus on your Existing Patients and Potential New Patients.
   1. Patients Demand Attention and Being Pushed by the Competition will only improve your focus and give the attention Patients Desire, which in return will only improve Retention 
4. Watching Competitors will Teach you
   1. You can See what is and what isn’t working for them and you can turn around and use them for yourself
   2. Gives You an Idea of the potential For Acquiring more Patients

“Never Compete on Prices, Instead Compete on SERVICES and INNOVATION”-Jack Ma

Cons to Competition:

1. You Concentrate on Competing that you Neglect Business
   1. It is Good to be Aware of Competition but Remember you are for your Patients not Compete
2. Lose Focus of Patients
   1. Do not lose Sight of the Existing Patients and Focus on their Need and Wants
3. Have High and Unrealistic GOALS; Trying to Compete Against Corporate Dentistry 
   1. It’s Great to Have Goals to Reach but You need Plan for for it Over time. Gain the Preparation and Experience first so you can Provide Excellent Service
4. Can Value Competition over Collaboration
   1. Collaboration will Always Beat out Competition
5. Allow the stress of Competition Steer from Your Passion.
   1. Stress is Good to Become and Form Stronger habits but When it Takes away from your passion will NEVER be Good

Marketing Competition Will always be there 

but understand They are Not YOU

There will be some Ups and Downs but at least you are being You

It’s Important to Still Push Through

Instead of Concentrating on Your Competition 

You must FOCUS on your Patients and 

STANDARD OF CARE

Tips To Help be Competitive in Marketing :

1. Study Your Competition
   1. Take a look a their Reviews Learn the Positive and Negative 
   2. Learn From Their Success and Failures
   3. Take Ideas and Apply them to your Office
2. Provide Excellent Standard of Care
   1. No matter How Good Competition is you MUST always Provide High Level Standard of care
3. Prepare Mentally
   1. There Is so much work that goes into Marketing that it can be MENTALLY exhausting
   2. Be Prepared to Succeed and Fail
      1. When You fail Pick Yourself Back up
      2. When you succeed don’t become Complacent; Acknowledge the win but You work isn’t Done
4. Create Content
   1. Constantly Create content that is Unique and Informative
   2. Be Yourself keep it Simple