SEO
by facastillon

WHAT IS SEO??

Written by Local Loyal Clients LLC

Q: Ever Wonder IF your page is getting all the Views you want? How to Increase the Views?

A: The answer is: SEO 

SEO is Search Engine Optimization

Which is the practice of Fine tuning your Webpage in a way where Google has an easier time Indexing your page

Indexing your page is the process of properly organizing and filing away into Google’s Main Database 

This allows for Google to Provide Faster and Accurate  Results to its Users

Google Creates Algorithms into its search engine which Allows it to Automatically Crawl any Webpage on the Internet and Categorize it Correctly

Depending on the Following Will Help Rank on Google:

  1. How Popular the Search Inquiries are 
  2. How Long has it been on the Internet
  3. How informative is it
  4. How Unique is it
  5. The Subject

Ranking on Google is a term Used to describe how popular a Website or a Search Result is by placing it in order on the SERP (Search Engine Results Page)

If you were the Only Dentist on the Internet you would be Place at the Very Top of the First SERP

But Unfortunately your Up Against more than 200K Dentists and more than 180K Dental Practices in the United States

It Doesn’t Seem like a lot Compared to the Billions of People Using the Internet but Trust ME it’s Plenty of Competition

With all the Updates and Upgrades to the Search Engines and to the Internet, Certain SEO Maintenance is required and need to be Revamped

SEO can Make us or Break us

Disclaimer 

If your Website is Organized properly on the Inside of the Website Building Phase and Actually has Excellent information being Displayed On the Outside of your page, The Page will Rank High NO EXCEPTIONS

Key things to Look at when Building your Website 

Looking On the Outside:

For The Look of the Website Regarding your Pages and Blogs:

  1. Body of the text. 
    1. Google use to Present Results by presenting the page with the most word used on its page Well Not any more
    2. Add in modifiers (ex. “best”, “top”)and long-tails.
    3. What Matters is the Number of Words, Proper Grammar and How Unique the Information is
  2. Titles and Subheads.
    1. Using a Keywords in your Title and Subheadings/H2 headings are as valuable
      1. For example, Dentist in San Diego, Root Canal Therapy  

Looking on the INSIDE 

All of these Sections Can Be found on the SETTINGS to your WEBSITE Builder and on the Blog

  1. Tags
    1. Type in All the Corresponding Tags that relate to your Page or Subject Including Keywords 
  2. Meta title: 
    1. This appears in search engine results; Make Sure to Add in Your Title and Or Keywords
  3. Meta description: 
    1. Describe the The Title make it Engaging
  4. Image file names/ALT attributes: 
    1. Make sure when You Post Pictures and Videos that you Use the keyword in the file names (e.g., how-to-catch-fish.jpg). Also use the ALT attribute to tell search engines and users what the picture is with a keyword.
  5. Anchor text: 

Is a HyperLink Text; Link main page to and from several other pages on your site, using your keyword as the anchor text.

This makes it easy for Google crawlers to find and rank your page

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