Email Marketing, Office Tips, Social Media Marketing
by facastillon

Referral Marketing

Written by Local Loyal Clients LLC

Q: How to Double to the Amount of Patients?

A: Referral Marketing

One way to grow Patients is to do referral marketing via; cards, texts or links. 

Referral Markeing Facts:

According to: Annex Cloud, Wharton School of Business, MarketShare/Keller Fay Group

  • Referral Marketing generates 3-5x higher conversion rates than any other channel.
  • Customer Referral programs can bring an average of 20,000 new email addresses per month – Annex Cloud
  • The lifetime value of a new referral customer is 16% higher than your average customer. –  Wharton School of Business
  • The Lifetime Value of a referred customer is 25% higher than that of other customers – Wharton School of Business

For Your Current Patients 

Referral Cards and a Referral Texts can be key for the OFFICE to grow new patients

Referral CARDS are a Simple way to grow your practice and Should be given to EVERYONE at every Appointment

NO Exceptions 

Nowadays the Best way to give Referral Cards is through 

Emails, Reminder TEXT

Even though the Patients Might not Use the Card at first Doesn’t Mean they are not Going to USE IT at ALL

Study taken By Extole.com

Shows % of each Generations willing to 

TRUST REFERRALS for People That Rely on Referrals:

  • GEN Z 83% 
  • Millennials 85%
  • GEN X 83%
  • Boomers 80%
  • Silent GEN 79% 

Keep In Mind When A patient Comes In and mentions they were Referred by another patient you must be able to Keep track 

Fact: the Best Way to Grow Your Practice or Any Business is from Referrals 

Referral Cards Should have an Incentive for coming in 

Give Free; Exams, X-rays, Cleanings, Whittening

Incentive Tips:

Give Both Patients an Incentive of:

  1. Credit to the store, 
    1. Existing Patients are Willing to Send more if your willing to Give them any Amount of Credit; Money Off Next Appointment
    2. You Can Give them Points; So many Points then you can Give them a % off 
  2. Office Gear, 
    1. This is Perfect to Promote Your Office and Give an Product of yours to Show Appreciation; Like a Water Bottle
  3. Gift Card,
    1.  Can Give a Gift Card 
    2. You Can Help Promote a Local Business with their Gift Card
  4. Discount,
    1.  Give a higher Percentage the more that come in; For example Bundle Pack 3 or more at once can get 20% off for each; Helps Have the Whole Family Come in 

More referral marketing Facts:

According to: Annex Cloud, Wharton School of Business, MarketShare/Keller Fay Group

  • When specific case studies about referral software were analyzed, researchers found a 10% increase translated into a sales lifts between 0.2 – 1.5%.-MarketShare/Keller Fay Group
  • Referred customers bring you 25% higher profit margin.
  • A referred customer is 18% more loyal than a customer acquired by other means.
  • Referred customers are 4 times more likely to refer more customers to your brand.
  • Another Great way to get more referrals is to give “Shout outs” or Advertising space for Businesses and Influencers.
  • “Shout outs” is when one account gives another account recognition via their social media platform  

Good ways to reach a larger audience and get more referrals is to Reach out to:

  1. Influencers and or other Accounts that have 1K or More Ask for a “shout out for a shout out”
  2. Businesses that are around your area and ask for a “Bulletin space or Counter Space for the same”SHOUT OUTS!

Today on Social Media

it’s important to give shoutouts and work with other businesses to help each other grow

Especially for small businesses starting out it good to reach out to other businesses that have already a good size following Bulletin Space or Counter Space

Many businesses that have employees usually have a designated lunch area or meeting Area. It is great place to ask to put your flyer on the Fridge or Bulletin Board

Other Businesses have many walk ins and usually the Counter is the best way to be seen. This would be great to place Brochures

Note: When working with other businesses it’s important to create a referral plan that benefits both you and the other business

The best plan is to TRULY want to help the other business grow

This will in turn will have a larger impact in return 

It is Recommended to Provide some incentive for Influencer and Businesses such as:

If a certain people show up from their Influence of Business you can give a Discount or Giveaway

Disclaimer 

You can Give Businesses Anything you want but the best way to get Patients to  Refer is by TRUST 

Businesses need to be able to Trust that you will give The Best Care possible to their Friends, Family and Clients