Social Media Marketing
by facastillon

Influencers

written by Local Loyal Clients LLC

Q: What Are Influencers?

A: Influencers are on the RISE and Will Continue to be on the Rise for as Long as Social Media is Alive and Thriving

Think of Influencers as the Modern Day Superstars, Super Models, Actors and Actresses, Well Known People that are being Sponsored

Influencers are the Game Changers on Social Media, Usually have a Large Following  or Fans

Having Influencers that can Spread the Word of your Dental Practice is KEY

Influencers can have a LARGE following of 1K and as High as Million Followers

The best part of Dentistry is EVERYONE needs Dentistry

So reach out to as many as you can

Influencers can BE in any industry from:

  • Clothing to Food , Modeling, Photography, Fitness, Sports, Toys, Music, Pranks etc, 

The Social Media has made Influencing ENDLESS and EASY for individuals to choose any topic or type of industryInfluencers can come in many sizes 

  • Nano-influencers: 1K-10K 
  • Micro-influencers: 10K – 50K
  • Mid-tier influencers: 50K – 500K
  • Macro-influencers: 500K – 1,000K
  • Mega-influencers: 1,000K +

How To Reach Out to Influencers?

Email, DM, Call, Comment

Make sure to Ask Politely If they can give your office “A Shout Out” or Feature you on their Feed and or Story 

Keep in mind Some Influencers 

Charge, do Trades, and others Would rather Give Discounts to Its Followers

TIP:

Reach out to NANO or MICRO influencers because they are Still Growing their FOLLOWING and they tend to Be happy to HELP as long as You are WILLING to HELP them GROW

Create Offers, Promotions, and or Discounts

Such as: 

  1. Free Whitening, Exams, Fills, and Cleanings to as many of their Followers that come in
    1. Make it Limited Time for Example “For the First 10-100 people that mention the influencer”
    2. Make sure to KEEP TRACK of the Numbers
  2. Offer to The Influencer if 10-100 followers come in 
    1. Or start treatment you can offer them Treatment, % Money and or Promote them in Your Office 
  3. Work with the Influencer to create an Offer, Promotion, or DIscount
    1. They Usually Know how to get the Following to respond
  4. Do CONTESTS or GIVEAWAYS (recommended for larger Followings)
    1. Offer prizes for the winner such as: Crowns , Implants, Partial, Bridges, SRP,Braces,
    2. Ideally the purpose is to have for you OFFICE to be well known but more Importantly have patients come in so make sure to make conditions

The IDEA is to have the Influencer Recommend your office 

In addition to have the Influencer Look GOOD to his or her following by Offering their Following GOODIES

How To Choose Influencers?

Tips 

  1. Research Influencers by the Community, City and or state 
  2. Find what Interests you
  3. Ask Your Existing Patients which influencers they FOLLOW
  4. Ask your Existing Patients if they are Influencers
  5. Look at the Age group of Followers
  6. Reach out to Local Small Followings
  7. Read comments to make sure they are LEGIT Influencers (Good influencers Respond to many of their Following )

***There is NO NEED to put all your eggs in ONE basket

It’s better to reach out to as MANY influencers as possible and Keep Reaching out until they contact you back