Social Media Marketing
by facastillon

BLOOD, SWEAT and TEARS

written by Local Loyal Clients

It’s Scary Enough to Go to the Dentist

So there IS no NEED to Show ALL Your WORK

FACT: 36% of the Population Are TERRIFIED of the Dentist

Yes it’s good to Show off and POST your Work

But there is NO NEED to Show Blood and Share the Noise of the WORK

We ALL in the Dental Field Think Dentistry is Fun and VERY interesting but MANY OTHERS DO NOT

And yes we WE all want to share our Our work because we are Thrilled to Show how proud we are of it

BUT 

IF you are only Posting BLOODY teeth and or BLOODY Instruments 

this Will only Alarm and or SCARE Patients 

Tips to post Your WORK

  1. Before and Afters
    1. Keep the Before and Afters Clean
      1. Show Post Ops Pics to Show Improvements; From Cavities to SRPs
  2. Instruments
    1. Other than for Educational Purposes there in No need to show instruments Used for procedures; or being used; ESPECIALLY the SYRINGE 
  3. Cancel out the NOISE
    1. When Showing a Video, ADD Music or a Commentary When Posting the Video
  4. Parental Warning
    1. Give the patient a warning Cover
      1. Advise the Audience about the Graphic Content 

“Your smile will give you a positive countenance that will make people feel comfortable around you” -Les Brown

Make sure when you Post possible Scary or Graphic Pictures

Be sure to Counter Balance them with A Few Happy and Uplifting Posts of you and Your Office

People become Your Patients because they TRUST you and if they FEEL Comfortable to Be Around you

Be Sure to Post 

  1. Pictures Of You Smiling
    1. Make it Welcoming 
  2. Have Fun with your Staff and Patients
    1. Do Fun Dances and Outings 
  3. Be Silly
    1. People want to know that you can be silly apart of being Professional