Social Media Marketing
by facastillon

Importance of having influencers

Written By Local Loyal Clients LLC

TOP 10 TIPS OF GETTING INFLUENCERS

  • KNOW YOUR GOAL
  • LOOK FOR INFLUENCERS IN YOUR NICHE.
  • USE HASHTAGS AND YOUR AUDIENCE FOLLOWING.
  • LOOK OUT FOR THE AUTHORITY OF THE INFLUENCER.
  • LOOK FOR PEOPLE WITH THE AUDIENCE YOU WANT
  • MAKE AN OFFER THEY CANNOT REJECT
  • DO YOUR RESEARCH
  • DIRECT COMMUNICATION
  • PROMOTIONAL GIVEAWAYS AND PR SEARCH
  • CREATE DEEPER CONNECTIONS

IMPORTANCE OF HAVING INFLUENCERS

While many think Instagram influencing is just pretty pictures and aesthetic videos, that is, in fact, only an apparent view of the platform. This particular community of content creators is much more than just an organized feed, and having them on your side can give you numerous benefits. Want to know the “what” and the “how”? Keep on reading!

WHAT ARE INSTAGRAM INFLUENCERS?

In simple terms, an influencer on Instagram is somebody who posts relatable content with their audience to give them valuable information or entertainment. Each influencer has a specific niche that they stay in, and each of them has a separate fan following. These niches of work could include anything from food to photography to fashion, beauty, or lifestyle. They could come from anywhere in the world and create any kind of content that the audience interests their audience.

There are mainly two kinds of influencers on Instagram: macro-influencers and micro-influencers. The difference is pretty much apparent in the name; micro-influencers have a higher following from hundreds to millions of people. These people are mostly celebrities and famous personalities. Micro-influencers have an audience anywhere from 1,000 to 10,000 people.

WHY ARE INFLUENCERS IMPORTANT TO BUSINESSES?

Influencer marketing is one of the leading marketing strategies in the current business world. Brands and companies offer influencers their products and monetary benefits to publicize and market their services in front of their audience. This way, their products get to reach more people, and this technique ultimately increases their sales.

Furthermore, apart from attention, influencers who have a good relationship with their audience can convince people to buy your product. As a potential customer, an individual will listen to somebody he trusts rather than a brand showcasing a television commercial.

TOP 10 TIPS OF GETTING INFLUENCERS

Finding influencers that can benefit your business can be a daunting task. There are many things to consider and a lot of do’s and don’ts involved in the process. However, there are specific ways to make it easier and ensure a higher chance of success.

  • KNOW YOUR GOAL

Are you looking to increase your following? Do you want to create a hype for your upcoming brand? Do you want to boost your conversion rate and increase sales? Figure out what your aim is and then choose an influencer marketing strategy accordingly.

  • LOOK FOR INFLUENCERS IN YOUR NICHE.

If you are a fashion business, look for influencers in the fashion industry. If you are a food business, search Instagram celebrities that have food-related accounts. Influencers relevant to your business concept have expertise and content creating skills in that domain, and they also have a relevant audience.

  • USE HASHTAGS AND YOUR AUDIENCE FOLLOWING.

Hashtags are an effective way to quickly find people interested in the same field of work as you are. Plus, you can look into the profiles of your audience and see who they are following. The influencers who are popular among your present audience have a higher chance of bringing you more of such people.

  • LOOK OUT FOR THE AUTHORITY OF THE INFLUENCER.

After you take a look at their content and skills, take a look at their specs and details. How many people follow them? Are they genuine? What is their niche of work? Do they engage in your influencer’s content? Are they even active? What kind of relationship does your influencer have with their following? If your influencer has less than 500 followers, your product will not reach enough audience. Similarly, if they don’t have a good relationship with the 5,000 people following them, you will get the same results because no one will listen.

  • LOOK FOR PEOPLE WITH THE AUDIENCE YOU WANT

If you are looking for young customers, look for an influencer with an audience in this age range. By taking care of this, you will be able to reach your target audience in specific.

  • MAKE AN OFFER THEY CANNOT REJECT

There are plenty of different ways to do this. Maybe offer a reward that suits their efforts and authority well. Plus, make sure that the products and services you offer them give them value and attract them.

  • DO YOUR RESEARCH

Before you reach out to an influencer, ensure that you know them well to avoid embarrassing moments. If you are a food business offering meatloaves, and the influencer you reach out to is a vegetarian, not only will it be awkward for you, but it will also give the impression that you did not go through their work before making an offer to them.

  • DIRECT COMMUNICATION

Once you have chosen the influencers that you want to work with, go ahead and communicate with them. You could contact them on their social media handle (i.e., Instagram) or email them if they have one available on the account. The correct way to communicate with an influencer is to be precise, straightforward, but very professional and polite. During your communication, be very clear about your requirements, what you offer, and what you expect. It is essential to avoid misunderstandings or miscommunications, leading to problems in the future.

  • PROMOTIONAL GIVEAWAYS AND PR SEARCH

Giveaways and profile features can attract influencers who are looking for opportunities. Doing this will not only get you the influencers that you want to work with, but it will also bring a wider part of the influencer community to your business. By asking them to promote you as a rule of the contest, you will get more exposure and an even wider audience.

  • CREATE DEEPER CONNECTIONS

Some influencers are very nice and genuine, and they value quality over quantity. If you have a good, honest relationship with an influencer, you can expect them to market your business. This way, they will do more than only promote you. They will support you and help you grow.

HOW DO WE PAY THE INFLUENCERS?

  • Now that you have completed a list of influencers that you want to work with, figure out the technicalities and financial aspects of the project. Plan everything about how you are going to pay the influencers.
  • Start with noticing the particular features of the influencer’s work, for example, their niche, reach, scope, and platform. Next, do your research and see what influencers are generally charging.
  • Now that you’re prepared to communicate with your influencer, and see what their charges are. If you have to negotiate, come to a price that you makes you both comfortable.
  • Finally, ask them their payment method and pay them as promised.

CONCLUSION:

All in all, Instagram influencers are celebrities of Instagram. Each of them has a separate fan-following that you can target as a business. But these creators put in effort and time into their work, so getting access to their hard-earned following might not be as easy as you think. By going through some simple but effective steps, you may be able to get these influencers on your side of the game. And believe me, that is always for the best!