Written By Local Loyal Clients LLC
BENEFITS TO DROPSHIPPING
- FAST TO UPDATE CUSTOMER OF AVAILABLE PRODUCTS
- LOW OVERHEAD COSTS
- DATA COLLECTION ON CUSTOMERS
- MARKETING STRATEGY
- CAN HAVE MULTIPLE NICHE SITES
BENEFITS TO ECOMMERCE STORES
We can conclude that the benefits of dropshipping are numerous and diverse, both for the seller, supplier, partner, and for the buyer:
- International market — by enabling e-commerce, businesses now have access to people around the world. All e-commerce companies have become virtual multinational corporations.
- Operating cost savings — manufacturing, processing, distribution, storage, and paperwork costs reduced.
- Mass customization — e-commerce has revolutionized the way consumers buy and use products and services.
- Low telecommunication costs.
- Low-cost fees for upkeep
- Digitization of products and processes.
- There is no time limit for trade.
- Potential customers or service users have an unlimited choice of products.
- Improved and secured delivery process.
- Significant discounts, bonuses, and added value.
- A flexible way of working, work from home, and the possibility of earning extra money.
- Connecting and collaborating among people — allows all people, especially those in developing countries and rural areas, to access products, services, information, and other benefits to e-commerce stores.
DEFINITION OF DROPSHIPPING?
Dropshiping is the only and best way to start an online business or expand your existing business to the internet dimension. An online store is something with which you can gain a lot, without losses, and that is why it is one of the most common jobs that people choose these years.
With dropshipping you don’t have to worry about:
- Managing the warehouse or paying the cost of renting the warehouse where you store the goods;
- Product packaging and delivery;
- Product monitoring for economic reasons;
- Dealing with shipments that have been returned for some reason;
- Ongoing product ordering and inventory management.
Dropshipping allows you to reduce costs associated with merchandise, delivery problems, and retail issues. It represents an attractive e-commerce model for many small internet entrepreneurs.
This is how dropshipping works:
- The user creates an order for a product in your online store.
- You forward the order to your supplier partner.
- The partner sends the package and delivers the order to the customer on your behalf.
Dropshipping is effective because it meets the needs of both the seller and the buyer. With almost no interaction between these two business participants, the product is ordered, bought, shipped, and arrives at the destination.
The existence of a company online is a necessary condition for survival in the market. For a trade on the Internet market to be successful, the company must own its equipment, information-trained staff, information and communication technologies, to know the laws governing this area, and to know the technical aspects of the market.
FAST TO UPDATE CUSTOMER OF AVAILABLE PRODUCTS
- Thanks to the Internet and the transparency of e-commerce, the customer can very quickly and easily search for the availability of the desired products, as well as to inform about the quality of the products and services offered.
- One of the basic benefits to e-commerce stores is that every Internet user can be a customer because with the help of the Internet they can choose, order, and pay for a product or service 24 hours a day, all 7 days a week. There are no time, language, geographic, or currency boundaries here.
- The advantages of e-commerce for the end customer are that they can buy the product from the armchair in any part of the world, as well as get clear interactive multimedia catalogs with a wealth of information.
LOW OVERHEAD COSTS
- Since you don’t have to deal with product purchases or inventory management, your overhead costs are low. Many successful drop ship businesses run from the home office. As you grow, costs are likely to increase, but will still low compared to the costs of companies that trade traditionally.
- This is one job for which you need very little money to get started. When you compare this with some other investments that require much larger budgets (opening restaurants, shops, cafés), you realize that e-shop is more profitable. The costs you will encounter are the costs of renting domains and servers around and the costs of creating the website itself, which vary depending on what you want.
- In addition to this, you can invest in internet campaigns on social networks (to reach more people).
DATA COLLECTION ON CUSTOMERS
****By analyzing the data received during market research, it is possible to find answers to many important questions, and some of them are:
- Why do consumers buy in ecommerce stores?
- How often do they shop online?
- What payment methods do they use?
- How do they buy a product?
- How/why do they decide for a certain online store and not for another?
- Is the security of online shopping an important factor when choosing a particular online store?
- Today, everything based on information, so retailers tend to have as much information as possible about customers to find out their wishes, adjust the offer them, and their sales were more efficient.
- The central part of the business plan of modern and market-oriented companies is market information, which includes a business plan that contains all available information about potential customers/clients, suppliers, and competition. Collecting this data is market research, and you use it to define a plan of market performance, determine how to deliver products and services, and access to target customers.
- Every market research project presupposes the targeted gathering of information to make concrete decisions.
- Ecommerce is a product. A product that has its customers, competition, market value. Before launching a new online store, it is necessary to analyze the existing situation on the market, and then start the process of market research. The goal of analyzing the current situation is to identify customers, existing, and potential competitors.
- Data collection on customers is an important activity that should be carried out before launching a new product on the market, to approach potential
- customers, discovering their needs, and making products and services as successful and desirable as possible.
- Ecommerce stores use the analysis of behavioral data, got from their database or CRM (Customer relationship management) system.
- CRM is a complex set of business processes and technologies to improve the management of relationships with existing and potential customers. This business strategy aims to reduce operating costs and increase sales revenue products. Its essence is in the analysis of the product that the customer wants to buy, to the sale was successful, and strengthened customer loyalty.
- Almost all ecommerce stores offer their customers the ability to create a user account. When creating this user profile, users must enter certain personal information. These profiles create a database and thanks to that, merchants can find out what each individual buys, how he pays, and how often he buys in the online store.
- The survey method used through the form of an online questionnaire through which respondents, consumers, give answers to the questions offered. In this way, online retailers can collect quantitative and qualitative data on their demographic, geographical, and psychological characteristics of their customers, and create marketing strategies.
MARKETING STRATEGY
- Social Networking
- Influencer Marketing
- SEO and Google Advertising
- Email Marketing
- Content Marketing
When your Dropshipping store is created and ready to meet the first customers, you need to show it to people. That’s what digital marketing is for. There are several very effective online promotion channels that you should consider. Every e-commerce is a story unto itself and needs different activities and types of promotion.
- Social Networking — Social media marketing (SMM) is increasing site traffic, raising sales, raising brand awareness, gaining a reputation, and communicating with clients on networks such as Facebook, Instagram, Twitter, LinkedIn, and on blogs and forums. Facebook and Instagram are the networks with the largest number of users, so they also provide the best advertising opportunities. When advertising, you choose the location, age, gender, interests of users, and much more. This makes your ads relevant and gives significant results.
- Influencer marketing — this is currently one of the best marketing strategies because it can drive sales better than any other type of advertising. You can expect to see many visits to your website as well as sales.
- SEO and Google advertising — SEO or site optimization may seem quite complicated, but if you do it well, your website will be at the top of Google search. The better your site is ranked, the more users will visit it. Some things you can do are:
— Edit the name of your products. The name should contain keywords, it should be short and describe the product and possible.
— Edit the URL of the page where the product is located. Shorter and more “logical” makes mapping easier. The same goes for categories and subcategories.
— Write unique product descriptions. Between 100 and 150 words is enough. Insert a keyword or two keywords into this text, and product benefits.
— Optimize your homepage and other important pages. Write unique headers, meta tags, and texts of 300 to 500 words with keywords for each.
- Email Marketing — this is one of the most cost-effective ways to advertise your product. For good campaigns, you must first post a form on your e-commerce to create a database. It is also important to pay attention to the design of your emails and the frequency of sending.
- Content marketing — is a strategic marketing approach focused on creating and distributing relevant, high-quality content that will attract and retain visitors to a particular website and ultimately lead to turning visitors into customers. Since the product is not physically tangible for the end customer, he must be able to create a quality idea of the appearance and properties of the product, and the online retailer can achieve this through quality content marketing.
CAN HAVE MULTIPLE NICHE SITES
- Find a business niche — choose areas you know well and that rank well in the market.
- Make sure the products are attractive to customers, that delivery costs are low.
- If the shipping cost of the product is low, you can include it in the product’s price and offer customers free shipping. Offer something “free”, it will attract more users.
- If you sell something that is not in the environment but is popular, you will be more interesting to customers. Make their product available in your e-commerce.
Since you do not have to buy in advance the products you will sell, you can offer your potential customers a wide range of products and can have multiple niche sites.
BENEFITS TO ECOMMERCE STORES
We can conclude that the benefits of dropshipping are numerous and diverse, both for the seller, supplier, partner, and for the buyer:
- International market — by enabling e-commerce, businesses now have access to people around the world. All e-commerce companies have become virtual multinational corporations.
- Operating cost savings — manufacturing, processing, distribution, storage, and paperwork costs reduced.
- Mass customization — e-commerce has revolutionized the way consumers buy and use products and services.
- Low telecommunication costs.
- Low-cost fees for upkeep
- Digitization of products and processes.
- There is no time limit for trade.
- Potential customers or service users have an unlimited choice of products.
- Improved and secured delivery process.
- Significant discounts, bonuses, and added value.
- A flexible way of working, work from home, and the possibility of earning extra money.
- Connecting and collaborating among people — allows all people, especially those in developing countries and rural areas, to access products, services, information, and other benefits to e-commerce stores.
HOW DOES IT WORK COMPARED TO REGULAR E-COMMERCE STORES AND RETAIL STORES?
Before the advent of e-commerce, there were traditional trade intermediaries — retail and wholesale (product sales) and distributors (sales of services). Today, a new type of intermediary has taken over their role, and that is software and hardware that represents the necessary elements in the realization of e-commerce.
E-commerce primarily consists of distribution, purchase, sale, marketing, and service of products and services through electronic systems.
The biggest advantage of e-business is the introduction of automation, a process that has led to more efficient business collaboration and cost reduction. It has introduced major changes compared to classic trade speed and flexibility because now all transactions take place faster and are more susceptible to the adaptation to changes in modern business.
With the development of new technologies, the store has gained its place and space of its participation in the Internet space. This is how e-commerce or online commerce created. Ordering products from ecommerce stores or shopping online often identified as the cheapest form of buying certain products. Also, this is the fastest form of shopping.
Because of its simplicity and lower maintenance costs, compared to retail, dropshipping considered the most profitable form of commerce. The number of ecommerce stores is growing day by day. The development of the Internet and technology has enabled companies faster, simpler, and more cheap solutions, platforms that are the basis for further development of a particular product, in this case, online commerce.
Dropshipping means a way of retail in which the store offers products that are not in stock. Instead, when a customer buys and pays for a product, he receives it directly from the supplier. This means that ecommerce stores need not have any infrastructure for storing and shipping products.
Depending on the niche market you choose, earnings also vary, but it is clear that the basis of the profitability of this store is the absence of costs for employees or renting a warehouse.