Written By Local Loyal Clients LLC
Benefits of an Automated Social Media Manager Application
Automated Social Media Manager in Actions
- Schedule social media posts days or weeks ahead
- Republish available content and repost relevant contents
- Monitor the performance and status of your brand’s social campaigns
- Post brand photos, videos, or marketing campaigns during audience peak hours
- The use of chatbots to gain customer insights to proactively engage with the customers
We live in a fast paced and fiercely competitive industry, where social media plays an essential role in every business marketing strategy. Social media offers companies a way to connect one-on-one with its target clients in a cost-efficient way. However, managing a company’s social media can be a daunting task for some marketers, especially if your social media team doesn’t have the resources to run multiple accounts all at once.
Instead of going through every comment and social media posts manually, incorporating an automated social media manager can help alleviate this problem and help you allocate your time and effort on more important areas of your business.
What is an Automated Social Media Manager?
An automated social media manager is a type of application that optimizes the account’s social media interactions with the help of automated tools. This includes scheduling social media posts ahead of time or republishing popular articles to enhance brand awareness and gain more customer engagements over time.
By having an automated social media manager, it can help a company to reduce the overall time spent on growing and maintaining brand accounts. Thus, busy companies can allocate that time and effort towards other important areas of the business, such as employee management and marketing budget.
Benefits BREAKDOWN
- Ad management
Many experts agree that 2020 is considered to be a global tipping point for social media. With over 4.5 billion social media users all around the world, companies are leveraging on social media to improve site traffic and generate engagement around their brand through advertisements.
Automated social media marketing tools provide advertising automation features to help in building, analyzing, and executing social media advertisements. This can help marketers to seamlessly create successful ad campaigns that will engage a larger amount of audience in a cost efficient manner.
As more and more people incorporate social media into their daily lives, these platforms can serve as a middleman that leads brands one step closer to their target prospects by enticing these prospects to the company’s advertising campaigns. With automation, you create various ad campaigns and manage multiple ads to capture the interests of your target prospects and gain a significant portion of the market.
2. Scheduling Posts for future
Since we’re living in a technology driven generation, consumers are more likely to prefer a brand with an active social media presence. However, having two fresh Facebook and Instagram posts, and 3-5 tweets every 24 hours can be immensely time consuming and daunting task to do especially for companies with multiple social media accounts.
As a result, companies face tremendous pressure to keep up with the high customer expectations in order to survive this competitive industry. But the good news is, you can incorporate an automated social media manager to help you publish posts at your preferred time and day in the future by having your content prepared a few days or weeks ahead.
Just like in traditional marketing approaches, you cannot just blast your own content all at once. Planning your posts, messages, emails, and captions in advance helps in eliminating the pressure of posting in real-time. With social media scheduling, you can post to all of your social media accounts just by utilizing one application that will do the posting job for you.
3. Posting on Social Media Platforms
These tools can be utilized to reach more audiences by publishing posts during peak hours, where most people are active on their social media accounts. You can boost your brand awareness and customer engagements by knowing when to post on every social media platform, without overwhelming your viewers with content overload.
It also allows you to reach your target audience during peak hours, even if that time is inconvenient for you or are unable to post at a specific time each day because of sickness, slow internet connection, or other unprecedented events.
4. Emailing Customers
Aside from social media posts, marketers can also use automated email applications to carefully plan their emails to be sent to subscribers in a specific time interval based on a schedule, or it can also be used as a response to the actions of users on a particular website.
Marketers can also utilize chatbots services offered by these automated social media manager applications to provide 24/7 immediate response to customers even during non-business hours. Chatbots give support and solve repetitive customer queries, freeing up customer service agents and allowing them to provide better service to the company by handling more complex queries.
These tools developed by technological advancements have helped companies in improving customer’s experience and generating more sales by building a deeper rapport with customers. In fact, according to a survey, most customers indicated that they actually prefer chatbots because they get quick and direct responses to specific information.
5. Analytics of Customer Engagements
These tools can also be used to measure the progress and effectiveness of your brand’s social media campaigns. Monitoring basically allows your business to determine if your campaign is indeed working and identify key areas that you need to improve.
Customer engagement analytics can help make key business decisions by providing profound insights based on customer preferences and trends in the market. Not only does this help in lead generation, but it also helps marketers to be more efficient at their jobs and minimize wasted web marketing budgets.
Moreover, according to a recent study, companies who use marketing automation software or applications tend to outperform companies that don’t. Statistics show that on average, companies who incorporated marketing automation in their business operation recorded a 32% increase in their overall revenue and about 77% increase in conversions in the span of 12 months.
6. Brand Recognition
As mentioned earlier, automated social media managers can help marketers to seamlessly create successful ad campaigns that will engage a larger amount of audience and through this, more and more people will be aware of your brand. This helps keep your brand top-of-mind with your audience, which drives customer purchase even when faced with a decision to buy from you or your competitors.
The lack of brand awareness is at the root of all marketing dilemmas. Without adequate brand recognition, your marketing efforts will be negatively impacted even if your product or service do better than your industry competitors.
7. Free Time to Do More
For many businesses, time is one of their most important assets. Having good time management skills doesn’t mean you are required to pull all-nighters and constantly work beyond business hours to meet customer expectations. Time management means that you are not only productive with your time, but your productivity is focused on allocating your effort on the most important areas of your business.
Marketers can utilize their social media marketing apps to do more with less by removing manual and redundant tasks that can be done by automation. This helps in increasing overall productivity and frees up even more time to focus on critical business matters.
When you plan your posts in advance, you save a tremendous amount of time and it frees you from the responsibility of constantly logging into your company’s social media accounts just to publish a post.
8. Average Costs of an Automated Social Media Manager Application
In today’s technology oriented generation, social media for huge corporations or small start-up businesses is no longer optional. Finding resources to help you manage multiple social media accounts is a key step in successfully mastering your social media marketing.
Most companies who offer automated social media manager applications vary in prices, but upon investigation, the average price of these automation tools ranges from $3 per month to $79 per month, depending on the set of features that you need in your social media management. Many automated companies even provide a one month free subscription to help marketers to determine if the application is the right one for them.
Allocating a budget for marketing automation can help you save your time and increase your overall revenue as you invest in modern digital marketing hacks and tactics. Eliminate inefficiencies in your day to day activities–whether it’s Facebook or Instagram posts, sending emails and newsletters, or posting a tweet–by incorporating a automated social media manager, which is a smarter long-term solution for your business.
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